Wheels of normality

Wheels of normality

Building trust through standards

Alex Gertschen (Hg.)
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Norms and standards make it easier for companies and other organisations to reliably meet high expectations. They thus contribute to our trust in a normality that is characterised by quality, safety and comfort - and is therefore by no means "normal". As necessary and effective as norms and standards are for a society based on the division of labour and complexity, the public awareness of them is low. That is why this non-fiction book provides for the first time an overview of norms and standards systems in Switzerland.

From a historical and a future-oriented perspective, the book takes up the following questions: Why and how have norms and standards become so important in recent decades? How exactly do they create their economic and social benefits? To what extent can they hinder or promote innovation and transformation - and what potential does this offer for sustainable development?

Journalists, academics and other experts provide answers based on fundamental articles and case studies from companies and other organisations.


Seitenanzahl: 240
Tabellen: 6
Abbildungen: 42
ISBN: 978-3-907396-60-5
Erscheinungsdatum 07.07.2023

Bevorstehende Veranstaltungen


The Swiss Association for Quality- and Management Systems (SQS) assesses and certifies management systems, products, processes and services. It is the leader in this field in Switzerland - and an international pioneer. Federal authorities and business associations founded it in 1983 to strengthen the trust between companies and to facilitate cooperation. Today, SQS is also active in training and further education as well as in the development of new standards. In this way, it supports companies in particular in the areas of quality, environment, safety and health at work, as well as in corporate sustainability.

Alex Gertschen (Hrsg.), Dr. phil., is Head of Communication and Networking at the Swiss Association for Quality and Management Systems (SQS). He is an associate researcher and lecturer on sustainable development and corporate sustainability at the University of Bern and the University of St. Gallen, respectively.

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